WHAT WE DO & HOW WE DO IT
Going above and beyond the traditional scope of a PR agency, Modern Currency offers a full suite of PR & marketing services designed to enhance your brand and bottom line. From award-winning earned media & scroll-stopping digital marketing campaigns to executive thought leadership, strategic brand alignments & partnerships, senior-led media training, social media content development, crisis communications & beyond—Modern Currency is your one-stop strategy shop for all of your brand’s PR & digital needs.
PUBLIC RELATIONS
NARRATIVE BUILDING
Our integrated, 360-degree-approach to developing high-level strategies is designed to evolve and shift in real-time situations, while delicately building compelling narratives that engage your target demographics and reach new audiences.
MCPR is well-versed in custom curated and highly effective earned global media campaign strategies that encompass a large range of tactics including press kit & brand development, media tours, event execution, visiting media programs and awards lobbying & recognition.
EARNED MEDIA & PR
As a results-driven established pitch house since 2017, we masterfully lead strategic and successful earned media campaigns that enhance the most authentic parts of your story, capturing the attention of arbiters of kindred taste. Whether it's new launches, hotel openings, renovations, culinary delights, or destination highlights, we craft compelling headlines and secure high-impact coverage that deeply resonates.
PARTNERSHIP ALLIANCES
Consider MCPR your in-house partnerships team with a dedicated, highly tapped-in team of brand builders who curate and bring to life synergistic partnerships and collaborations to bolster your core message & build brand affinity. With a robust network of contacts and relationships across travel, lifestyle, fashion, art, culinary, aviation, wellness & beyond, we amplify your brand’s core pillars by securing like-minded collaborations, timely media events, trend-driven packages & activations that resonate with your key audiences, align with your ethos, and provide ample mileage to garner impactful visibility.
In a rapidly evolving media landscape, staying relevant to the conversation is critical. We help clients ideate how to repurpose and package their existing content to resonate with their target demographic.
ALWAYS ON TREND
With a finger firmly on the pulse, we conduct regular trend-tracking research and competitor audits across travel, culinary, lifestyle & pop culture to inform real-time trend forecasting and strategic recommendations on relevant media pitches, new partnerships, programs, and overarching industry themes — ensuring enduring relevancy in today’s competitive market.
MEDIA TRAINING
MCPR offers hands-on media training, coaching, and guidance on how to effectively and articulately convey and communicate your message without skipping a beat to a variety of different audiences through hands-on media training. We help clients (ranging from culinary personalities to hoteliers and CEOs) cultivate and finesse their delivery and presentation skills for maximum impact on phone & in-person interviews, TV segments, speeches, panels, and other on-camera opportunities.
CRISIS COMMUNICATIONS
We rise to the occasion when campaigns hit any unexpected road bumps. MCPR is highly experienced in crisis communications and adept in managing timely & sensitive situations, from global pandemics, crime & safety issues, natural disasters, climate crises/environmental dangers, and beyond. We provide real-time counsel, strategic redirection, positioning development, risk assessment analyses & actionable crisis plans to ensure your brand is prepared to navigate and rebound in all situations with a 360-degree approach to media, marketing, digital/social copy, and consumer-facing communication. We work diligently to develop strategies that build the road to recovery, keeping our finger on the pulse of media sentiment, timing, and strategic announcements.
THOUGHT LEADERSHIP
From industry leaders, aviation experts, hoteliers, culinary personalities, F&B teams, and C-Suite Leadership/CEOs, we develop effective executive thought leadership strategies for your key spokespeople, running the gamut from speaking ops, Op-Eds, media training, profile & broadcast features, speaking opportunities & more.
DIGITAL STUDIO DIVISION
CONTENT CREATION
Content is king. Our in-house Digital Studio Division is a powerhouse of multimedia professionals, producers, designers, and directors, providing comprehensive 360º creative support. We excel in crafting, capturing, scripting, filming, editing, and presenting scroll-stopping social media content for our clients. Whether orchestrating large-scale international productions or capturing that one perfect shot, we consistently place our clients at the forefront.
SOCIAL ENGAGEMENT
Constantly evolving to engage audiences on their preferred platforms, we keep our clients on-brand and on-message with organic cross-channel social strategies, seamless community management, and powerful analysis tools that expand your reach and energize your fan base.
INFLUENCER MARKETING
Our Digital Studio Division utilizes a hands-on approach to all influencer & tastemaker partnerships. Each relationship is handled with care, professionalism, and constant communication. We understand that successful social media collaborations with tastemakers, influencers, and content creators are built on a foundation of meticulous planning, clear communication, & seamless execution.
It pays to stand out. Our Digital Studio Division lays the groundwork for how your brand can and will be perceived across digital platforms, defining your unique voice, imagery, and online presence. Utilizing our expertise in Brand Identity, Brand Strategy, and Website Development, we strategically craft a cohesive and compelling social media persona to elevate your brand in today’s competitive digital landscape.
BRAND DEVELOPMENT
COMMUNITY ENGAGEMENT
By monitoring real-time online conversations, we tap into what is resonating and matters most to your audience at any given moment. With consumer sentiment and preferences changing nearly daily, our Digital Studio Division spots emerging trends and crafts content that resonates deeply with your target audience, ensuring your brand remains culturally relevant, attuned yet assertive, and in sync with the ever-evolving digital landscape.
Our in-house Digital Studio Division manages content distribution across all social platforms while building and engaging with your online social communities. We monitor and evaluate performance metrics against KPIs and deliver full reports to analyze insights and account analytics, translating campaign data into clear actionable insights and strategies.